2026-10-20The Neuroscience of Artification: Consumer Emotional and Cognitive Responses to Art-Luxury Brand Collaborationshttps://www.unimc.it/it/unimc-comunica/events/2026/seminars-cultural-marketing/2026-10-20https://www.unimc.it/@@site-logo/logo_unimc_dal1290.png
Seminars. Cultural Marketing
The Neuroscience of Artification: Consumer Emotional and Cognitive Responses to Art-Luxury Brand Collaborations
Speaker Sylwester BIALOWAS Poznan University of Economics and Business
This course explores the relationship between culture and marketing practices, examining how cultural contexts influence consumer behavior, branding, and communication strategies.
06/10/26 | h 9-13 | Unit 1 FOUNDATIONS OF CULTURAL MARKETING
13/10/26 | h 9-13 | Unit 2 CULTURAL TRENDS AND CONSUMER ANALYSIS
20/10/26 | h 9-13 | Unit 3 DESIGNING EXPERIMENTS IN CULTURAL RESEARCH
27/10/26 | h 9-12 | Unit 4 ANALYSIS, INTERPRETATION AND ETHICS
This event is part of the CULTURAL MARKETING seminar series. Students enrolled in the Bachelor's degree programs L-18, L-33, L-41, and Master's degree programs LM-16, and LM-77 can earn 1 credit for every 6 hours of attendance in this seminar series.
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