CORPORATE SOCIAL RESPONSIBILITY
- https://www.unimc.it/it/unimc-comunica/events/2025/corporate-social-responsibility
- CORPORATE SOCIAL RESPONSIBILITY
- 2025-09-29T00:00:00+02:00
- 2025-09-29T23:59:59+02:00
- 29/09/2025 dalle 14:00 alle 18:00
- Cosasustainability2025
- Quando 29/09/2025 (Europe/Berlin / UTC200)
- Tutte le date 29/09/2025 30/09/2025 06/10/2025 07/10/2025 13/10/2025 14/10/2025
- DoveAula Abside/Piazza Strambi, 1 Macerata (ex Seminario)
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Speaker
Magdalena STEFANSKA
Visiting Professor
Poznan University of Economics and Business
29/09 | h 14-18 | room Aula Abside (piazza Strambi, 1)
Corporate Social Responsibility (CSR) - basic concepts. Carroll's pyramid model of responsibility. Visser and Frederick’s models of CSR. CSR and the stakeholder theory. CSR and the stakeholder theory
30/09 | h 14-16 | room Aula Abside (piazza Strambi, 1)
Place of CSR in the organization's strategy
06/10 | h 14-18 | room Aula Abside (piazza Strambi, 1)
Benefits and Limitations of CSR implementation in corporate strategy. Corporate social irresponsibility
07/10 | h 14-16 | room Lab.1.2 (piazza Strambi, 1)
Creating Shared Value (CSV)– M. Porter’s and M. Kramer’s shared added value model. Corporate Social Marketing (CRM) campaigns in CSR-based strategies
13/10 | h 14-16 | room Aula Abside (piazza Strambi, 1)
Consumer attitudes towards socially responsible organizations. FCB model
14/10 | h 14-16 | room Aula Abside (piazza Strambi, 1)
Standards of reporting about CSR
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