Module 1: What is marketing?
Overview: What is marketing?

Small agricultural enterprises and farmers are often in a disadvantageous position to other bigger players in the food chain (such as food manufacturers, wholesalers, retailers). This is why many smaller businesses face a common problem: their efforts to maintain and improve their market position or to upgrade their market share and to expand their business activity internationally go unrewarded.

This project has been funded with support from the European Commission.
This communication (website) reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.