Communication @

CLASS CODE L-20 | THREE-YEAR UNDERGRADUATE COURSE

LANGUAGE: ITALIAN
ADDITIONAL E-LEARNING SERVICE
LEARNING PATHWAYS: - MASS COMMUNICATION  - COMPANY COMMUNICATION

LEARNING OBJECTIVES
The course provides a basic framework to understand strategic issues in communication and to develop the skills needed to ride the wave of technological innovation. It also offers the opportunity to develop creative solutions for communication. There are two learning pathways:

  • Mass Comunication: the option equips students with relevant competences in the various fields of mass communication, both in the traditional verbal and visual mediums, and in hypermedia.
  • Marketing Communication: the option seeks to provide students with the expertise required to create communication products, to carry out conventional and Internet marketing and advertising campaigns, and to manage business communication strategies in all sectors of industry.

CAREER OPPORTUNITIES
The course enables students to work as human resource managers in public and private agencies, industry and the service sector, as well as in press offices, public relations, publishing and advertising, business management technology.

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Ultimo aggiornamento5agosto2019