Papers
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N.35/2011Economics, Happiness and Wine
Since a few decades there is a booming literature about the economics of happiness: a quick Google search (all searches have been run on April 2, 2011) with the two terms "economics happiness"... »
Alberto Cassone (Department of Public Policy and Public Choice, POLIS, University of Piemonte Orientale "A. Avogadro", Alessandria, Italy)
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N.34/2010Renewable energy sources: a strategic option also in the vine growing and winemaking sector
In recent years, a considerable share of investment has been devoted to both research development and use of renewable energy sources also in our country. This is apparently due to price volatility of... »
Gian Gaspare Fardella (Department of Agro-Forest Systems Economics of University of Palermo)
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N.33/2009Fragments of the future. Youngsters, new ethics and consumer behaviour
The new dynamics of the food and wine industry needs reconsideration in the light of the consumer behaviour of younger generations. This perspective poses a signi cant, cultural challenge, especially... »
Mario Morcellini (Faculty of Communication Sciences, University of Rome ; "La Sapienza")
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N.32/2011Wine Roads in the Development of Rural Tourism of North Western Croatia: Medjimurje Wine Road as Good Practice Example
Regarding the importance of speci fic segments of rural tourism, this article will analyze one example of good practice of Croatian continental wine roads, the Medjimurje Wine Road, its sustainability... »
Damir Demonja (Institute for International Relations, Institute for Migration and Ethnic Studies,Croatia) ; Rebeka Mesaric' Zabcic (Institute for International Relations, Institute for Migration and Ethnic Studies,Croatia)
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N.31/2011Regulatory policies and consumers quality perception in the wine sector
The paper analyses how di erent aspects connected with regulations can influence consumer quality perception and the value that consumers attribute to wine sector products. In particular,aspects concerning... »
Emilio Chiodo (University of Teramo, Italy) ; Nicola Casolani (University of Teramo, Italy) ; Andrea Fantini (University of Teramo, Italy)
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N.30/2011Strategic Perspectives for the Tokaj Wines and Wine Tourism - The Case of the Budapest International Wine Festival
Wine tourism is one of the most important ways to introduce wines to the consumers. It is an eff ective method to improve wine culture. Tokaj is one of the leading wine regions in Hungary and has a great... »
Zoltán Szabaó (Szent István University, Hungary) ; István Fehér (Szent István University, Hungary) ; József Lehota (Szent István University, Hungary) ; Anikó Gergely (Szent István University, Hungary) ; Zsuzsanna Széles (Szent István University, Hungary)
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N.29/2011Wine Production in Québec: an investigation into the price-quality relationship
Wine production in Québec over this period has also grown rapidly with an increased interest for diversi ed products in terms of quality and price. The growth of supply is related not only to the number... »
J. François Outreville, HEC Montréal Université de Montréal, Québec, Canada
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N.28/2011Developments in drinking patterns in OECD countries
During the decades since the 1960s, the level of alcohol consumption as well as the structure of alcohol consumption has changed to a great extent in many OECD countries. [...] Read the full text below... »
Jan Bentzen (Department of Economics and Business Aarhus University, Denmark. jb@asb.dk)
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N.27/2011Strategies and Intepreting Models of a Reformed DOC: the Prosecco Case Study
Recently, Prosecco wine industry has dramatically increased. Wine producers were able to exploit successfully opportunities coming from both the supply growth and consumer appreciation (Boatto et al.,... »
Luca Rossetto (University of Padova) ; Vasco Boatto (University of Padova) ; Luigino Barisan (University of Padova)
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N.26/2011Wine terroir concept: some preceding in Arrigo Serpieri's agrarian zone
The paper aims at discussing the role played by the theory of business clusters in wine marketing and in particular it aims at discussing the "terroir" de nition in wine economics in order to... »
Gian Luigi Corinto (University of Macerata)
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N.25/2011Measurement of consumers' wine-related knowledge
It is stated, according to the paradigm of knowledge-based economy, that information asymmetry between consumers and producers is reduced thanks to information availability and dissemination through the... »
Georges Giraud (UMR CESAER, AgroSupDijon-INRA **Unite METO, INERIS; VetAgro Sup Clermont, France) ; Cleo Tebby (UMR CESAER, AgroSupDijon-INRA **Unite METO, INERIS; VetAgro Sup Clermont, France) ; Corinne Amblard (UMR CESAER, AgroSupDijon-INRA **Unite METO, INERIS; VetAgro Sup Clermont, France)
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N.24/2011Commitment to commercialization and quality choices in the Champagne wine producer-distributor relationship
We study the interaction in the Champagne wine producer/distributor relationship between the commitment of the producer to commercialization of a low quality wine and the high quality adjustment of the... »
Jacques Laye (INRA) ; Eric Giraud Héraud (INRA)
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N.23/2010Les ventes aux enchères publiques
This article focuses on the importance of the analysis of public auctions in the study of wine prices. The various characteristics and contributions of public auctions are listed and analysed, which allows... »
Bertrand Pérignon (SMS-Opérations Financières) ; Michel Sérieys (ISARA-Lyon)
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N.22/2010Producteurs, négociants, cavistes et grandes chaînes. Quelles stratégies prix pour répondre à la crise?
Price is an important variable in the management of wine's marketing mix. The role that price plays in appealing to the wine consumer is intensified because of the vagaries of weather each year, which... »
Joëlle Brouard (Institut du Management du Vin)
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N.21/2010The Definition of a Price
This paper addresses the role of price in wine purchasing and how we as marketers have trained the consumer to judge the quality of a wine just on price. The authors introduce the cues and motivations... »
Damien Wilson (MSc Wine Business, Groupe ESC Dijon Bourgogne) ; Anthony Spawton (University of South Australia)
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N.20/2010Market Power and Price Competition in the Italian Wine Market
The analysis explores the Italian wine sector and provides information on the industry structure and its conduct in terms of market power and price competition. In order to depict pricing behavior and... »
Antonio Stasi (University of Foggia) ; Antonio Seccia (University of Bari) ; Gianluca Nardone (University of Foggia)
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N.19/2010Les facteurs déterminant le prix du vin
Several factors may explain price setting in the marketplace. The objective of the paper is to review the main factors and mechanisms that govern the price of wine. Analysis of prices is usually based... »
J. François Outreville (Département de la Finance,École des hautes études commerciales (HEC), Montréal)
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N.18/2010Les valeurs du vin à travers l'histoire
During Antiquity, the values associated with wine are symbolic, religious, social and political. In Athens, wine is at the heart of the offerings and the sacrifices, just as tributes, banquets and orgies... »
Gilbert Garrier
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N.17/2009How to produce Vinho Verde - A Multimedia Information System
How to produce Vinho Verde is a multimedia information system owned by Comissão de Viticultura da Região dos Vinhos Verdes (CVRVV) that uses different information formats available in digital support... »
José Luìs Reis (Comissão de Viticultura da Região dos Vinhos Verdes and Userdesign.org - Interaction Design, Lisboa, Portuga) ; Pedro Neves (Comissão de Viticultura da Região dos Vinhos Verdes and Userdesign.org - Interaction Design, Lisboa, Portuga) ; Paulo Martins (Comissão de Viticultura da Região dos Vinhos Verdes and Userdesign.org - Interaction Design, Lisboa, Portuga)
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N.16/2009Enterprises and markets of quality wines:
The international market of wine has been characterized by growing competition, expecially in recent years. Wine is one of the main agroalimentary products for Italian export. In this context, the study... »
Francesco Marangon (University of Udine) ; Stefania Troiano (University of Udine) ; Gian Pietro Zaccomer (University of Udine)
